… Well, both are actually mocking what a real hamburger should taste like, but most people do have a preference. To make a public confession: I prefer Coke over Pepsi, Whopper over Big Mac, Adidas over Nike.
I guess just about everyone in the world has read Malcolm Gladwell’s ‘The Tipping Point’ and many of us will remember the bit where researchers discover why people tend to prefer Pepsi in those ‘blind’ tasting tests. If you haven’t read it, or don’t remember; you tend to prefer Pepsi in tiny amounts because of the sweetness levels, but when it comes to an actual serving, it might just be other way around. Not that anyone would ever notice, except when you drink one right after the other.
Burger King performed some sort of tasting test with their Whopper. They travelled to remote places to have people that had never seen a McDonalds or Burger King or even knew what a hamburger is (yes, fortunately those people still exist). They served them both versions of something-not-completely-unlike-something-which-resembles-a-proper-hamburger to be able to scientifically determine which burger is best.
Methodically you can shoot holes in this investigation the size of Switzerland, but it’s fun to watch, trust me.