It’s easy to be all ‘2.0’ and ‘open source’ when you’ve got nothing to lose. It’s an entirely different thing if you’re one of the biggest rock bands of our time (and indisputably the most influential band of the fin de siècle of the 20th century). I’m talking about Radiohead here. After they let their fans download their newest album directly form their website for free (paying was optional) and their innovative idea of selling the several separate tracks to their single ‘nude’, they’ve now put the source code of their new video ‘house of cards‘ online for all the vid-techie-fans out there to manipulate. (I’m a BIG sucker for ‘making of’ films, so that site’s an absolute treat for me…)
When I bought the DVD of the brilliant David Payne film ‘About Schmidt’ it included as an extra, some edits of the opening sequence, made by different editors. Very entertaining and inspiring to watch. The various remixes of ‘nude’ mainly proved the brilliance of Radiohead themselves; none of the remixes came close to the original. I still can’t wait to see some of the ‘fan-made’ video version of House of Cards. You may call Radiohead whatever you want, but you cannot deny the fact that their innovative ideas for making their fans experience their music keep revolutionizing the music industry.